Salesforce Marketing Cloud
Online and scalable Salesforce Marketing Cloud CRM.
As the Salesforce Customer Success platform continues to grow and innovate, Gauri offers a range of services on this platform including Salesforce implementation services, product engineering, and Salesforce Managed services. Our certified Salesforce Marketing Cloud consultants can help get the best value from your Salesforce solution.
Marketing Business Challenge
Marketing practices historically have been ad-hoc and can vary quite a lot between industries as well as companies. But Marketing automation is now necessary to scale Marketing activities and bring more rigor, repeatability, and transparency to the Marketing process. Marketing automation is key to customer acquisition: identity, nurture, and onboard new customers who are profitable over time (Customer Lifetime Value – CLV). Marketing automation will help you use multiple channels to engage with prospects at the same time ensuring the regulatory compliances like GDPR are adhered to.
Recent Marketing Cloud Trends
There are a lot of options from the best breed solutions to Customer Data Platforms (CDP), getting the solution that is right for your business is important. Contemporary marketers need to combine operational and data skills with the grasp of the big picture.
The multichannel approach of Social, Mobile, Email supported by data from various sources helps to create an understanding of the targeted customer and is key to successful Marketing today.
Marketing Cloud Services
Marketing Automation key features to look for:
- A Single Customer View (SCV)
- Lead Management
- Campaign Management (Segmentation, Personalisation and Execution)
- Measurement, modelling and reporting
- Event-based Marketing
- Email Marketing
- Mobile Messaging
- Social Media Marketing
- B2B Marketing
Key benefits of Salesforce Marketing Automation
Regardless of industry, channel, or use case, Salesforce marketing automation can help you build a personalised, seamless journey for leads and your customers at scale.
The key benefits of marketing automation include:
- Generating more leads and move them quicker through the pipeline
- Engaging buyers on their terms using dynamic, more personalised campaigns
- Gain a better understanding of the marketing journey from first contact to closed
Salesforce Marketing Cloud
With Salesforce Marketing Cloud, Marketing becomes smarter, as we focus on a one-to-one customer journey helping you improve every customer interaction. The key differentiator with Salesforce Marketing Automation is customer experience continuity, where all interactions remain connected and unified.
Features of Salesforce Marketing Cloud are:
- Guide customers from awareness to advocacy
- Improve productivity with smart Marketing decisions
- Multi-channel support, on any device
- Unified and integrated platform (i.e. Sales, Service, and Marketing)
Salesforce Sales, Service, and Marketing provide a truly integrated set of tools like no other.
Our certified Salesforce Marketing Cloud consultants can help to configure and implement Salesforce solutions that provide your Marketing team the best Salesforce Marketing Automation tool for achieving their business objectives across your Marketing and Sales lifecycle.
Salesforce Marketing Cloud - Product Datasheet
QubePay
Read how Gauri helped enable an optimised and improved Salesforce adoption for a payment services company.
New
Groupe Atlantic
Read how Gauri implemented one of the largest Salesforce Field Service programme for a leading HVAC manufacturer in the UK.
RMS
Read how Gauri helped a leading retail merchant service provider to improve Salesforce adoption within the company and also save significant licensing costs.
Bathroom Manufacturer
Read how Gauri helped a leading luxury bathroom manufacturer to achieve the world’s first Salesforce Field Service Mobile solution with 100% offline capability.
Gauri is making a leap to Silver status in Salesforce
It gives us great pleasure in announcing that Gauri has achieved a Silver-tier in our Salesforce consulting partner programme. As we continue to expand rapidly in Salesforce and expect to cross many more milestones very quickly in the coming months, this is a great...
What kind of exec you need for a successful CRM project?
For a successful CRM project, customer business team needs executive support and sufficient empowerment. When implementing you will need more than the right partner and product. You will also need the right team internally to bring success in an implementation...
CRM and Data
The principle of CRM CRM offers a definitive customer view across functions, channels, products, and customer data types, in turn driving every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience for millions of clients. To achieve...
Field Service Management Pitfalls and Opportunities
Field Service management solutions have improved substantially over recent years with the development of mobile technology, GPS tracking and current software technology. Organisations are adopting these solutions to...
The role of the Steering Committee within a CRM project
The Steering Committee plays a key role to Drive, Vision, Governance, and Budget and hence overall success on large implementation projects. Who sits on the steering committee? Typically, Steering committees will have key stakeholders, the Programme Sponsor - CIO/IT...
Project Inflection Point
Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...
