Truth vs. Hype : Digital Transformation

Truth vs. Hype : Digital Transformation

by | CRM

So how real is the threat to your business in this era of disruption? Should you be losing sleep over this new buzz? As we are working with a range of diverse businesses and new technologies we are sensing a seismic shift in the ways of doing business, fuelled by...
Mangoes – sweet and aromatic!

Mangoes – sweet and aromatic!

by | CRM, Data

Roughly a fortnight ago, I bought a box of mangoes from Sainsbury’s. To my disappointment, the first two Mangoes I picked up from the box were neither ‘sweet’, nor ‘aromatic’, as the label on the box suggested. Feeling the disappointment, and a loss of £4, it took me...
What will your customer buy from you next?

What will your customer buy from you next?

by | CRM

What will your customer buy from you next? To be able to answer this question you need to think like a buyer. Buyers do research via many different channels. They have preferences which are derived from both business and personal likes and dislikes. Understanding your...
How engaged are you with your customers?

How engaged are you with your customers?

by | CRM, Salesforce, SAP

Everyone’s talking about Customer Engagement. All of us have become marketers; the interactive touch points with the customers are now spread across various departments. Hence, customer engagement has become everyone’s responsibility. Engagement can happen...