by Gayatri Bagde | C4HANA, CRM, SAP
Do you want Sales, Service, Social engagement and analytics – all in one place? Do you want to reduce your investment in hardware and its maintenance? Do you want to use your system on mobile devices as well? These are the questions which often pop up in the...
by Arun Kumar | C4HANA, CRM, SAP
We all love upgrades when we receive one on a train, flight, our car, gadgets or on our utilities services with some minimal costs. The same applies for enterprise IT, but upgrades on enterprise IT was always expensive and risky. Latest technologies have placed...
by Jane Wallis | CRM, Marketing
95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
by Srini Dhanaraj | CRM, Marketing, SAP
No matter how large or small the company is, customers of every B2C organisation must be able to interact with their vendor in multiple ways and via different media. And vice versa – customers may be reached through various platforms and channels. But is the touch...
by Shankar Hariharan | CRM
We all have heard the term “Disruptive Innovation”. In the last century, at various points in time, rapidly evolving technology has massively impacted a number of industries. This has enabled those select few visionaries to harness the advancement in technology to...
